Press Kit
Enlighten Animation Labs
Everything journalists and media need — company facts, product descriptions, founder bios, boilerplate copy, and downloadable assets.
Company Facts
Company
Enlighten Animation Labs
Incorporation
Delaware C Corp
Founded
November 2025
Location
San Francisco, CA
Founders
Bell Chen (CEO), Elijah Mansur (CTO)
Products
Superdirector, Superpencil
Products
Superdirector
$29/moAn AI social media planning tool. Drop a brand or content URL — get a feed of trending script ideas in your niche. Pick one and get the full script, storyboard, and production plan. Optionally generate AI video mock-ups to preview before you shoot.
URL → Trending scripts → Full script → Storyboard → Optional AI mock-up
Superpencil
Public PreviewAn agent-native visual thinking app. You draw, annotate, and sketch on an infinite canvas — AI agents respond visually in the same space. No prompts. No text boxes. The pencil is the interface.
Founders
Bell Chen
Chief Executive
Bell prefers slower LLMs — he can't read as fast as they output. When he tries to describe a design idea in text, the idea dies in translation. So he started drawing things out on paper and photographing them as input. That's visual-in visual-out — he was doing it by hand before building it into a product. Coding since 14. Image generation paper at 18 (IEEE oral). Co-founded Superworld (ST World) with Elijah — 20,000 users, featured on a16z market map. Built Superpencil in 6 months, Superdirector in 6 weeks.
Elijah Mansur
Chief Technology
Elijah has been shipping products since he could code. He and Bell co-founded Superworld (ST World) — shipped it on Steam, grew it to 20,000 users, featured on the a16z market map. Then he went and did it again — co-founded Dental Agent, built a camera vision system for dental procedures that's installed in 7 operatories (Z Fellows '25, raised pre-seed). Built DuoDate on the side (2K users). Published in IEEE. Three startups by 23.
Boilerplate Copy
Short (50 words)
Superdirector helps social media managers and brands find trending content ideas. Drop a URL, get a feed of scripts you can use right away, and optionally generate AI video mock-ups before you shoot. Three frontier video models. $29/mo. Launching February 2026.
Medium (100 words)
Drop a brand or content URL into Superdirector and it finds what's trending in your niche. Pick a script idea from the feed, and it writes the full script, storyboard, and production plan. Optionally generate AI video mock-ups to preview before you shoot. Three frontier models: Seedance 1.5 Pro, Kling 2.5 Turbo Pro, and Google Veo 3.1. From Enlighten Animation Labs, also launching Superpencil — an agent-native visual thinking app. $29/mo. superdirector.app
Full (150 words)
Superdirector is an AI social media planning tool from Enlighten Animation Labs. Drop a brand or content URL and it finds what's trending in your niche — giving you a feed of script ideas you can use right away. Pick one and Superdirector writes the full script, storyboard, and production plan. Optionally generate AI video mock-ups to preview your content before you shoot. Three frontier AI models — Seedance 1.5 Pro (ByteDance), Kling 2.5 Turbo Pro (Kuaishou), and Veo 3.1 (Google) — power video mock-ups with automatic fallback. From Enlighten Animation Labs, founded by CEO Bell Chen and CTO Elijah Mansur. Alongside this launch, the team previews Superpencil — an agent-native visual thinking app where you draw and AI draws back on the same space. Superdirector is $29/mo at superdirector.app.
Story Angles
Tech Press
AI Social Media Planning That Starts From a URL
Drop a brand or content URL and Superdirector finds what's trending in your niche — then turns it into ready-to-shoot scripts, storyboards, and production plans. Optionally preview with AI video mock-ups from three frontier models before you shoot. Built for social media managers and brand marketers who need a steady flow of on-trend content ideas without the guesswork.
Creator and Film Press
Turn Trends Into Scripts and AI UGC
Every content planning tool stops at ideas. Superdirector goes from trend discovery to full production — drop a URL, get a feed of trending script ideas in your niche, pick one, and get the complete script, storyboard, shot list, and setup guide. Generate AI video mock-ups to preview your content before you shoot.
AI and Startup Press
Discovery-First Content Planning
Most AI video tools skip straight to generation. Superdirector starts with what actually matters — finding what's trending in your niche and analyzing competitor hooks and content strategies. Then it writes the scripts, storyboards, and production plans. Three frontier AI models (Seedance, Kling, Veo) for optional pre-visualization.
Assets
Logos, screenshots, and founder headshots for media use.
